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Overview
The client was looking to create a brand centered around car maintenance and social community, I was contacted to help them create the initial designs and styling for the web and app development.
Local Providers were looking for a meaningful way to educate and empower vehicle owners when looking for car care and maintenance. The need for a large yet local community base was essential to connecting customers to relevant services
My Responsibilities: (UX, AI)
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Information Architecture
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UI Design
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UX Research
- Interaction design
UX Research
Research Questions
Hypothesis: Motorist in need of a reputable car repair sources, but lack potential data on local services.
R1: Motorist needing cheap automotive repair are likely to ask friends and coworkers
R2: Motorist are likely to use online research to help find local repair services
Competitive Analysis
Looking at companies currently in the automotive market space, we were able to divide competition into three categories: Aftermarket, Authorized Dealer, Independent Service. The research targeted aftermarket companies like sears, Firestone, and Pepboys.
Personas
WireFrames, Prototypes, Information Architect
The Initial wire framing process for me is creating balance and flow to the elements that will eventually fill the space. We knew that we wanted to create an experience for the user that quite compliments that of their competitors to create a visual strength. This was important so the brand would be able to visual stand up to well-known brands already in the market. Bold use of one and two columns helped to maintain hierarchy and structure.
The prototypes for mobile had the bigger use of true interactions as it relied heavily on phone services and data to help the user along the journey. The location services are optional for users but because of the nature of the app we found a 90% conversion rate towards using the location features. The prototype used a combination of MYSQL and HTML to populate data. The finished application was constructed with the use of AWS services in mind to help alleviate and distribute user loads.
Information Architecture for this project was standard for many of the items used as the scheme had already been developed countless times before. Including a tagging system for parts and other related information was given to its own process. The developers thought it would be faster to divide the parts database into a separate installation from the users and provider’s database. In some ways this helped to keep the architecture structure separated and cleaner when querying either database.
UI & Interaction Design
Ultimately I helped to established the brand's visual look and feel. While looking at competitors in the same space it became clear how the visual style would be established. Combining clean typography and bold visual color helped to create a strong visual statement for customers and the Carmunity brand.
Interaction
Style Guide
